Digital Marketing Agency Leader Christopher Becker promoted to President of Integrum Worldwide and current President, Claude Zdanow, becomes CEO
Former Managing Director of Storia, Integrum Worldwide’s digital marketing agency, to lead all agencies within its collective as new CEO focuses on future growth, continued scale, and additional acquisitions.
LOS ANGELES - November 7, 2023 - Integrum Worldwide, the global marketing agency collective backed by Apollo Management and M2B Growth Enterprises, today announced that Christopher Becker was promoted to President of Integrum Worldwide earlier in the year. This announcement comes on the heels of the promotion of the group’s existing President, Claude Zdanow, to CEO of the collective.
Becker will be leading Integrum Worldwide, as well as its two agencies Storia and Chalk, as the collective continues to make strategic acquisitions in various marketing service areas. Becker will report to Claude Zdanow, who will be reporting directly to Integrum Worldwide's board of directors and the current Chairman of the Board, Irv Minnaker.
“Becker’s track record as a leader within Storia speaks for itself, and he will be an incredible asset for Integrum Worldwide at both a corporate level and at an agency level,” said Claude Zdanow. “I am thrilled to finally announce that I have handed over the reins and I could not be happier to know that our internal operations and execution will be better for it.”
"I have been fortunate to have played a leadership role for Storia before this and I am excited that the news is finally out that I’ve been entrusted to apply what has worked with Storia to all of Integrum,” said Christopher Becker. “We have a lot of work to do holistically, but I’m excited for the challenge. I’m also so happy to leave Storia in the more than capable hands of the team there while getting to still work with them regularly”.
“We are excited about the growth of two of our key team members at Integrum. With Becker stepping into President and Claude moving into the CEO role we are ready for an incredible year in 2024. There are some exciting things ahead and we feel this adjustment will set the company up for success in the near and distant future,” said Daniel Kordash of M2B Growth Enterprises, one of Integrum Worldwide’s principal backers.
In the past year, Integrum Worldwide completed two acquisitions and is currently anticipated to maintain a cadence of two to three transactions annually for the foreseeable future.
For more information on Integrum Worldwide, visit www.integrumworldwide.com.
ABOUT INTEGRUM WORLDWIDE
Integrum Worldwide is a collective of specialist marketing agencies that includes digital agency Storia and experiential agency Chalk.
The collective provides a range of marketing services including branding, creative, paid media, search engine optimization, and experiential marketing. Through this model, Integrum Worldwide delivers scalable, measurable, and integrated marketing solutions that deliver results. In addition, Integrum Worldwide is focused on developing a best-in-class corporate culture and putting sustainability, diversity and inclusion, and its overall employee population first.
Integrum Worldwide focuses on clients in the middle and upper market with a roster that includes Endexx and its subsidiary Hyla, Steven Soderbergh’s Singani 63, JPW Industries, Edrington Americas, DIG Inn, Jennifer Adams, the Paso Robles Wine Alliance, Bling2o, and Chemtech Industries. In the US, the collective has locations in Miami, Los Angeles, and Nashville, with teams internationally in India, Canada, the Far East, as well as Central and South America.