The Pulse of Our Enterprise, Made Plain
Born in late 2021 with a bold vision to revolutionize the marketing landscape, ONAR acquires best-in-class marketing agencies to service middle-market and growth stage companies by leveraging proprietary AI & technology.
Mission
Building a bright constellation of marketing champions united by a shared vision of operational excellence.
Vision
Illuminating the path of commerce with the brilliance of technology and human ingenuity, harnessing the wisdom of data to inspire and persuade.
Visionary Drive
Building with the spirit of invention and daring to dream of new pathways to progress within the marketplace.
Acting with Honor
Upholding with unwavering resolve the bedrock principles of honesty and ethical conduct in all interactions.
Cosmic Adaptation
Cultivating a dynamic constellation of expertise, where agencies, like bright stars, align and realign to bring to light new possibilities.
Elevated Excellence
Raising the standard for excellence of every endeavor with perfection as our guiding light.
Executive Team
Claude Zdanow
Chief Executive Officer
Chris Becker
President
Patricia Kaelin
Chief Financial Officer
Sam Mendez
Chief of Staff
Paula Brunatti
Finance
Sara Scully
Marketing
Originally named Integrum Worldwide, the company was founded by two prominent principal investment companies. As a private company, the organization was built on the back of three key initial acquisitions and the recruitment of industry veteran Claude Zdanow to lead the business.
Claude Zdanow brings nearly two decades of experience scaling and directing marketing and advertising enterprises, working with global brands like 7-Eleven, Disney, and Microsoft. As ONAR’s CEO, his innovative and high-performance approach to business development is positioning the company as a leading force in the marketing technology industry.
As of today, ONAR is a public company with nearly 50 employees across five continents, and it is aggressively expanding its team to support the company’s growth and acquisition pipeline. With its agencies servicing over 45 clients across various industries, ONAR has completed key acquisitions of Hell’s Creative, Shell Shock, and VMED in early 2023, to support its clients' needs and vision. ONAR’s network of agencies focuses on servicing companies ranging from $50M to $1B+ in revenue, and ONAR is actively searching for agencies to acquire and become part of the network.
In January 2025, ONAR also established ONAR Labs as the company's dedicated innovation hub, focused on developing and commercializing proprietary marketing technology solutions that have been battle-tested across ONAR's network of agencies. Our team of seasoned data scientists, engineers, and industry experts are building real-world solutions that deliver measurable impact, beginning with our first commercialized product offering, Cortex.
Glancing back and looking forward, we are committed to pushing the boundaries of what's possible, leveraging cutting-edge technology that empower middle-market companies to thrive in the dynamic digital landscape.
Technology Stack: As we've acquired businesses, we've developed a proprietary technology stack leveraging artificial intelligence, machine learning, and data that fosters agility and delivers great work, no matter where our teams are located.
Hub & Spoke Infrastructure: We leverage a platform-light way of operating, allowing agencies to self-fund resources for work, and are prepared to execute integrated solutions for larger clients in collaboration with our entire ecosystem.
Non-Competitive SME Agency Brands: We acquire specialized marketing agencies without competitive overlap. Each agency is either tactically focused or a subject matter expert, leveraging others in our ecosystem for execution of the latter.
Expert Global Team: With 60% of our workforce across 5 continents, we offer tenured experience and a global perspective to our clients.